Monday, August 8, 2011

Week 5 EOC Social Networks and Job Hunting


So many people are going towards or if not already part of social networking. They have profiles on Facebook, LinkedIn, and others for personal and/or professional use. Also there are some companies that go job hunting for employees through these websites. "More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkedIn Corp., which has dominated the online professional networking arena." (Recruiters Troll Facebook for Candidates They Like, Joe Wright, Wall Street Article). Personally I think that doing almost everything on the internet is not a good idea just because having that person one on one views are better. Right now I don't do the social networking like I don't have a Facebook and do not try getting a job by online but have a job so don't need to be looking. With the social networking thing such a big craze I will probably end up getting into that stuff to help build a business for myself. JetBlue is a company that gets their ambassadors through the social online resources along with other companies. "Companies such as JetBlue, Sony, Microsoft, and McDonald’s, among others, are now developing a new breed of brand ambassador programs that organize and supercharge consumer to-consumer interactions about their brands. These programs employ everyday consumers who are passionate about their products to act as part PR agents, part sales reps, and part evangelists. Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles. They sometimes search blogs and online social networks to identify individuals who are already functioning as brand advocates. Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live events, and online social media." (Marketing: An Introduction for Education Management Corporation 10th Edition, Armstrong Kotler, page 15). I think this social networking thing is personally getting crazy. So many people feel like they have to do it because that is what is popular and if they don't no one will like them. I even hate the fact that one day I will have to start getting into the social networking field to be successful in what I plan on doing. Personally wish that networking would die down just like lots of really popular things eventually do but social networking will get more and more popular and will probably be how anything is done to the point of getting jobs, selling yourself for a business, and even talking to people.

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