Promotion

"As consumers spend more and more time on the Internet, companies are shifting more of their marketing dollars to online advertising to build their brands or to attract visitors to their Web sites. Online advertising has become a major medium." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 466). Meals on a Stick will be selling it self to consumers by going to big businesses and/or corporations that have their employees go on a lunch break that is short. Traveling around Nevada to many different towns to build up more relationships with customers. Also the food truck will have its own website. The website will have different pages that show where we will be at, about the company and how it started, the menu, a way to contact us if you want us to come over to your business, and a page for specials that we will be having at the time."Sales promotion consists of short-term incentives to encourage purchase or sales of a product or service. Whereas advertising offers reasons to buy a product or service, sales promotion offers reasons to buy now." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 432). Some many people from all around the world are using the internet for almost everything it seems. Social networking is a very popular thing going on right now. So for the Meals on a Stick food truck will have along with its personal website a facebook and twitter. Almost everyone in the world has one of these accounts and this could help the business build up more customers. With the facebook and twitter accounts the food truck would be promoting what specials that we are having right now and also where we will be at on what days."Finally, online marketers use viral marketing, the Internet version of word-of-mouth marketing. Viral marketing involves creating a Web site, video, e-mail, cell phone message, advertisement, or other marketing event that is so infectious that customers will want to pass it along to their friends. Because customers pass the message or promotion along to others, viral marketing can be very inexpensive. And when the information comes from a friend, the recipient is much more likely to view or read it." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 467). Also other than just having the online sources for the food truck to promote itself we woudl have ads in magazines possibly. That wouldn't probaby be till later on of being open for a while.