Objectives

Any kind of business needs to set a few rules or objectives that will help people like the employees and their customers know how to expect the business to run. Making objectives for your business will help keep your customers coming back and having a good relationship with them. "These objectives should be based on past decisions about the target market, positioning, and the marketing mix, which define the job that advertising must do in the total marketing program. The overall advertising objective is to help build customer relationships by communicating customer value." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 386). Objectives shouldn't really be about making profit or what you plan on making but about how you want your customers to be treated. Objectives are about the service that the customers receive and the product and environment of the company. "Companies should state their marketing channel objectives in terms of targeted levels of customer service. Usually, a company can identify several segments wanting different levels of service. The company should decide which segments to serve and the best channels to use in each case. In each segment, the company wants to minimize the total channel cost of meeting customer-service requirements." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 322). My food truck, Meals on a Stick, are going to have a few objectives about how the customers will be treated and the environment they will be served in. The objectives of the Meals on a Stick food truck are one-take care of all customers before anything else, two-Believe the customer words no matter what, three-Give great quality food at an affordable price, four-Have a clean and sanitize inside and outside of the truck, and five-A quick and speedy service.