Creative Content

 

Food Truck

Menu

Implementation Evaluation Control

The last an final part to making all the parts to this business can possibly be the hardest if you are not sure or have a great idea for what you are doing in the other parts to making your business. The Meals on a Stick food truck business will grow bigger and better through all of the customers that we have. On the website for the food truck there will be a place that our customers can go to to tell what they like and don't like about our food truck. It will allow us to know what we should change about the company either it is in the service, menu, and/or enviroment that is provided. "The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 55). Meals on a Stick will change what needs to be to make it a better place for our customers. The consumers of any business is what creates that business in either the company will rise up or fall down. To make sure that we keep our food trck up and running we will do what our customers want us to do. The more business that Meals on a Stick gets we will get more people working there so that our customers get taken care of at the speedy service that we want to provide for our customers. The people that visit our truck will be the ones to say if we stay or if we go.

Price

"The price the company charges will fall somewhere between one that is too high to produce any demand and one that is too low to produce a profit." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 275). The Meals on a Stick food truck offers great prices for the products that we are selling. For the breakfast meal sticks they will be three dollars each. The meal sticks for the lunch section of the menu will be four dollars each. If they want to add more meat, cheese, and/or bread to the stick then what we offer it will be fifty cents each for every add on. The dinner meal sticks will be five dollars each with meats and for the shrimp it will be six dollars. The same with the lunch sticks if they want to add it will be fifty cents ectra. The drinks will go for one dollar for small size, medium will be one dollar and twenty-five cents, and the large size drink will be one dollar and fifty cents. The bottle of water will be one dollar and fifty cents. Milk will be one dollar and the juices will be one dollar and twenty-five cents. The dessert sticks would be around two dollars to four dollars."Using product bundle pricing, sellers often combine several of their products and offer the bundle at a reduced price. For example, fast-food restaurants bundle a burger, fries, and a soft drink at a “combo” price." (Marketing: An Introduction for Education Managment 10th Edition, page 290). Everything that is on the menu of the food truck is priced separately. Having the combos will get the customers more for a cheaper price. Breakfast combos would be four dollars, lunch meal sticks would be five dollars. and the dinner meals would be six to seven dollars. The combo meals consist of the main stick with the meal, a desert/side stick and the drink of their choice.

Promotion

"As consumers spend more and more time on the Internet, companies are shifting more of their marketing dollars to online advertising to build their brands or to attract visitors to their Web sites. Online advertising has become a major medium." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 466). Meals on a Stick will be selling it self to consumers by going to big businesses and/or corporations that have their employees go on a lunch break that is short. Traveling around Nevada to many different towns to build up more relationships with customers. Also the food truck will have its own website. The website will have different pages that show where we will be at, about the company and how it started, the menu, a way to contact us if you want us to come over to your business, and a page for specials that we will be having at the time."Sales promotion consists of short-term incentives to encourage purchase or sales of a product or service. Whereas advertising offers reasons to buy a product or service, sales promotion offers reasons to buy now." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 432). Some many people from all around the world are using the internet for almost everything it seems. Social networking is a very popular thing going on right now. So for the Meals on a Stick food truck will have along with its personal website a facebook and twitter. Almost everyone in the world has one of these accounts and this could help the business build up more customers. With the facebook and twitter accounts the food truck would be promoting what specials that we are having right now and also where we will be at on what days."Finally, online marketers use viral marketing, the Internet version of word-of-mouth marketing. Viral marketing involves creating a Web site, video, e-mail, cell phone message, advertisement, or other marketing event that is so infectious that customers will want to pass it along to their friends. Because customers pass the message or promotion along to others, viral marketing can be very inexpensive. And when the information comes from a friend, the recipient is much more likely to view or read it." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 467). Also other than just having the online sources for the food truck to promote itself we woudl have ads in magazines possibly. That wouldn't probaby be till later on of being open for a while.

Distribution

The Meals on a Stick food truck will be only one truck that travels around Nevada. At first will mainly stay in Las Vegas until the food truck builds up more customers who would like to have Meals on a Sticks service. The food truck it self and the products that we sell to customers will not be distributed to any other companies. We will go to different locations everyday to try and get out there to build customer relationships. "The extreme form of this practice isexclusive distribution, in which the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories. Exclusive distribution is often found in the distribution of luxury brands and brands." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 324). Probably years from after starting the business we may offer to allow some companies to sell our products. If we are to branch out and get our service distributed with other places would probably be a mall. That would be the first way to go to try and build more sales and customer relationships."A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers. Each is a separate business seeking to maximize its own profits, perhaps even at the expense of the system as a whole." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 315). With maybe after of being open for a few years we would let the mall sell our products to customers that go there. Having the Meals on a Stick food truck being distributed to malls who sell our products will get us out there more. Customers will hear and visit our business more than other food trucks because we have branched out to being sold in locations that get heavy traffic. "Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 312).

Product

Meals on a Stick food truck will offer meals that come on a stick along with side meals as well like desserts, fruits, and something like a salad. Our selection of meals will be of breakfast, lunch, dinner, and desserts. We will be located in Las Vegas mainly but maybe go to other parts of Nevada. The food truck will not go to other states throughout the country. "Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by product attributes such as quality, features, and style and design." (Marketing: An Introduction for Education Management 10th Edition, page 214). The menu is a small for right now but will expand at a later time when we get more popular and also when customers start requesting some items that they would like to have on the menu. The menu of Meals on a Stick contains:

Breakfast-

• Sausage
• Ham
• Bacon
• Tater Tots

Lunch-

• Turkey
• Ham
• Bologna
• Pepperoni
• Cheese (American, Swiss, cheddar, etc.)
• Bread

Dinner-

• Steak
• Pork
• Chicken
• Shrimp
• Vegetables (carrots, broccoli, etc.)
• Potatoes

Desserts/Sides-

• Cheesecake (different kinds)
• Jello (different flavors)
• Cookies (chocolate ship, sugar, etc.)
• Fruits (bananas, strawberries, etc.)

Drinks-

• Soda (Coca-Cola products)
• Coffee
• Juices (apple, orange, etc.)
• Milk (chocolate, white)
• Water

Also we will provide meal combos that come with one of the meals from breakfast, lunch, or dinner and then come with a dessert  with a drink. We provide a variety of meals that customers can get alone or in a combo. "An organization with several product lines has a product mix. A product mix (or product portfolio)consists of all the product lines and items that a particular seller offers for sale. Some companies manage very complex product portfolios." (Marketing: An Introduction for Education Management 10th Edition, page 220).

Target Market Strategy

A big part of making a business and having it last is knowing who you are going to serve. Knowing your taget market of your business will help the business stay up and running. "A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels." (Marketing: An Introduction for Eduaction Management 10th Edition, Armstrong Kotler, page 186). Deciding on who is your target market can be based on many different catergories such as age, family size, income, religion, and other status'. Also the needs and wants of the customers is another part of determining who you will serve. " Even when marketers first define segments using other bases, such as benefits sought or behavior, they must know segment demographic characteristics in order to assess the size of the target market and to reach it efficiently." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 177). Most of the time to make a business successful you need to target to more than just one kind of market of customers. There a very few companies that are doing well with the one category of customers that they serve and build their business around. "The company identifies different ways to segment the market and develops profiles of the resulting market segments.Market targeting (or targeting) consists of evaluating each market segment’s attractiveness and selecting one or more market segments to enter." (Marketing: An Introduction for Education Manangement 10th Edition, Armstrong Kotler, page 175). My main target market will be business people and/or students who have lunch breaks which are always a small amount of time. Also be for anyone who wants a quick meal such as families with kids who are walking around and traveling. It will be for about anyone with an income because the prices are not going to be high but also not to low so that I'm not making a profit. We will go almost anywhere such as big corporate businesses and even small ones who want to have a meal of food that they can get during their lunch break. Even can go to college campus and maybe even high schools if they would like to offer their students something different and healthy. Meals on a Stick will serve all busy people who are on the go with a quick service and great quality food while getting everything out on time to keep everything running smoothly.

Situtation or SWOT Analysis

A business can stay up and running depending on its SWOT analysis. This shows the good and bad things to a business and the problems that is from others just like it. "The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 55). My food truck business, just like any other food truck business or any kind of business at the matter, has a few strengths, weaknesses, opportunities, and threats with some being exactly the same and others being different. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 55). The strengths of Meals on a Stick food truck are that we serve quick fresh food at low prices, a mobile business that goes from one location to the next, and have food that is easy for on the go people. The weaknesses to my food truck business is some customers might not like the idea and want some place that has plates and bigger portions, an order gets messed up which has to be made again slowing the speed of the service, and maybe another food truck might have a similar with better prices or food. "Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 55). The opportunities that Meals on a Stick food truck will have is moving around everyday getting new customers, being able to change the menu and design of the truck, and having a website showing where we will be and any specials that we maybe having at the moment. There are a few threats to my food truck business which are any other food truck business in the same area, customers that are already loyal to other food trucks around, and keeping a good service that is the same or better with the other food trucks around the same place.

Objectives

Any kind of business needs to set a few rules or objectives that will help people like the employees and their customers know how to expect the business to run. Making objectives for your business will help keep your customers coming back and having a good relationship with them. "These objectives should be based on past decisions about the target market, positioning, and the marketing mix, which define the job that advertising must do in the total marketing program. The overall advertising objective is to help build customer relationships by communicating customer value." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 386). Objectives shouldn't really be about making profit or what you plan on making but about how you want your customers to be treated. Objectives are about the service that the customers receive and the product and environment of the company. "Companies should state their marketing channel objectives in terms of targeted levels of customer service. Usually, a company can identify several segments wanting different levels of service. The company should decide which segments to serve and the best channels to use in each case. In each segment, the company wants to minimize the total channel cost of meeting customer-service requirements." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 322). My food truck, Meals on a Stick, are going to have a few objectives about how the customers will be treated and the environment they will be served in. The objectives of the Meals on a Stick food truck are one-take care of all customers before anything else, two-Believe the customer words no matter what, three-Give great quality food at an affordable price, four-Have a clean and sanitize inside and outside of the truck, and five-A quick and speedy service.

Business Mission Statement

A mission statement is important for any kind of business to come up with because it helps the employees working there on how to serve and treat the customers when they come to buy at that business. Also gives customers a preview on how their experience will be when going to the business. "A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." (Marketing: An Introduction for Education Management Corporation 10th Edition, Armstrong Kotler, page 39). For my food truck which is called Meals on a Stick will serve customers quality food with happy and friendly employees that know the customer is who's important and comes first. Customers will have a great tasting meal that they can enjoy anywhere that they desire to go. A mission statement isn't suppose to be just about what your selling but more about the customer needs. "But mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever." (Marketing: An Introduction for Education Management Corporation 10th Edition, Armstrong Kotler, page 40). So the mission statement for my Meals on a Stick food truck will be, "Meals on a Stick will deliver great quality food with a quick and speedy service to people who want a fast meal that they can take along with them in their hand. We will take care of every customer with a happy and friendly attidude. Also have a nice and clean welcome invite when every customer comes to our truck."

Week 7 EOC The Pitch

MEALS ON A STICK

A food truck that will be serving a meal on a stick, skewers and/or kabobs, for breakfast, lunch, and dinner. Having fruits and vegetables with a kind of meat of choice, combined all together and prepared to eat. This would be a meal that can take with you in your hand and don’t need a plate. A meal on the go for people who are in a rush or limited time for lunch and don’t have much time to sit around and eat. Along with the meal sticks have side dishes like salads and quick desserts like cheesecake that also come on the stick. So get an entire meal on sticks that are easy to carry away and go to your destination. The menu will have foods for breakfast, lunch, and dinner with even desserts and salads. The breakfast section of the menu would have sausage, french toast, ham, bacon, and other foods that are usually eaten during the breakfast time of day. Lunch meals would have bread of different kinds like white, wheat, etc. with the different kinds of meats that are used on sandwiches. With the sandwiches serve potatoes with them and also have cheese. Dinner would consists of chicken, pork, and other meats served with vegetables and potatoes as well with other sides too. The foods like the meats would be barbecued to cook them but the sandwiches would be served cold unless requested to have it cooked. The salads would contain main ingredients such as lettuce and tomatoes but also with other stuff like carrots, olives, and other items that can go on a salad. Desserts that come on a stick would be like pieces of cheesecake or jello. Everything on the menu would be served at all times not just at certain times during the day. Breakfast, lunch, and dinner served all day on a stick to go.