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Week 10 EOC What are the benefits vs. the features?

Benefits for a business is the reason for people coming there because you offer something different in a slight way or are unique in what you are selling or the enviroment you provide. The features of a business is the product you are selling that there are many different kinds to it. An example is from the television show called Mad Men and one part in an episode is they have women that work for this advertising business go into a room. The room has a mirror that is one way glass and the men of the company are in the room observing the women. These women go into this room because they are going to be trying the lipsticks from a company. The features of the business is all the different colors that they offer in their lipsticks and one girl was someone trying to find out the benefits of these lipsticks. For my food truck business I have some benefits and features that create my business. The features that the Meals on a Stick food truck offers is all the different kinds of meals that you can get. People will be able to choose from breakfast, lunch, and dinner along with desserts and could even create their own meal that they want to go on the stick. The benefits of Meals on a Stick truck would be that the customers get a meal quick. Also that it is a convinient fast way to get a decent size meal on a stick that you carry in your hand. Instead of eating on a plate that requires most of the time a table to sit at my food truck has the meals that we serve on sticks so people can walk around with a meal and get to their destinations on time because they are not wasting time to sit down and eat.

Week 9 Three Great Mission Statements

Mission statements are important to have when having a business. Having a statement for your business can tell your customers and employees on how the business is expected to run. Mission statements tell you what kind of business it is, the kind of customers you maybe be having, the way the customers are to be treated, and their reason for coming to your business.

"The HI Food Truck mission statement is to ensure that all customers and staff are treated with ALOHA and respect, to maintain a clean, comfortable and well-maintained premises and to provide at a fair price well-prepared and fresh meals. To make sure that all customers can experience the feeling of paradise and the environment of Hawai’i." (http://alanagcaoili.blogspot.com/search/label/Final%20Project).

"To provide the best costumer experience, in a professional and clean environment, friendly staff and providing you with high fresh quality fruits and vegetables in every meal. Giving you the satisfaction keeping it healthy and wanting you to return for more, ensuring you will get a friendly prompt service. Giving you a warm welcome and thanking you every time you come in and allowing us to serve you." Veg&Fruity." (http://silvyamarie.blogspot.com/search/label/Final%20Project?updated-max=2011-08-29T10%3A30%3A00-07%3A00&max-results=20).

"To ensure that each guest receives professional, friendly, and prompt service.  To maintain a clean and welcoming environment so our customers feel comfortable within the grounds.  To provide healthy well-prepared meals, using quality ingredients.  To guarantee that all guests and staff are treated with the respect and dignity they deserve.  To thank each customer for giving us the opportunity to serve them.  By maintaining these objectives we shall be assured of a friendly and enticing environment that will allow us to give back to the community that we serve." (http://alexisfashionmedia.blogspot.com/search/label/Final%20Project).

These three mission statements I feel are the best ones of the moments because they explain of the type of environment that they will be providing for their customers and the the kind of service that they will be giving their customers. With each of them having these mission statements it makes me feel like they will be successful at their business and build great customer relationships with everyone that comes to their food trucks.

Implementation Evaluation Control

The last an final part to making all the parts to this business can possibly be the hardest if you are not sure or have a great idea for what you are doing in the other parts to making your business. The Meals on a Stick food truck business will grow bigger and better through all of the customers that we have. On the website for the food truck there will be a place that our customers can go to to tell what they like and don't like about our food truck. It will allow us to know what we should change about the company either it is in the service, menu, and/or enviroment that is provided. "The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 55). Meals on a Stick will change what needs to be to make it a better place for our customers. The consumers of any business is what creates that business in either the company will rise up or fall down. To make sure that we keep our food trck up and running we will do what our customers want us to do. The more business that Meals on a Stick gets we will get more people working there so that our customers get taken care of at the speedy service that we want to provide for our customers. The people that visit our truck will be the ones to say if we stay or if we go.

Price

"The price the company charges will fall somewhere between one that is too high to produce any demand and one that is too low to produce a profit." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 275). The Meals on a Stick food truck offers great prices for the products that we are selling. For the breakfast meal sticks they will be three dollars each. The meal sticks for the lunch section of the menu will be four dollars each. If they want to add more meat, cheese, and/or bread to the stick then what we offer it will be fifty cents each for every add on. The dinner meal sticks will be five dollars each with meats and for the shrimp it will be six dollars. The same with the lunch sticks if they want to add it will be fifty cents ectra. The drinks will go for one dollar for small size, medium will be one dollar and twenty-five cents, and the large size drink will be one dollar and fifty cents. The bottle of water will be one dollar and fifty cents. Milk will be one dollar and the juices will be one dollar and twenty-five cents. The dessert sticks would be around two dollars to four dollars."Using product bundle pricing, sellers often combine several of their products and offer the bundle at a reduced price. For example, fast-food restaurants bundle a burger, fries, and a soft drink at a “combo” price." (Marketing: An Introduction for Education Managment 10th Edition, page 290). Everything that is on the menu of the food truck is priced separately. Having the combos will get the customers more for a cheaper price. Breakfast combos would be four dollars, lunch meal sticks would be five dollars. and the dinner meals would be six to seven dollars. The combo meals consist of the main stick with the meal, a desert/side stick and the drink of their choice.

Promotion

"As consumers spend more and more time on the Internet, companies are shifting more of their marketing dollars to online advertising to build their brands or to attract visitors to their Web sites. Online advertising has become a major medium." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 466). Meals on a Stick will be selling it self to consumers by going to big businesses and/or corporations that have their employees go on a lunch break that is short. Traveling around Nevada to many different towns to build up more relationships with customers. Also the food truck will have its own website. The website will have different pages that show where we will be at, about the company and how it started, the menu, a way to contact us if you want us to come over to your business, and a page for specials that we will be having at the time."Sales promotion consists of short-term incentives to encourage purchase or sales of a product or service. Whereas advertising offers reasons to buy a product or service, sales promotion offers reasons to buy now." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 432). Some many people from all around the world are using the internet for almost everything it seems. Social networking is a very popular thing going on right now. So for the Meals on a Stick food truck will have along with its personal website a facebook and twitter. Almost everyone in the world has one of these accounts and this could help the business build up more customers. With the facebook and twitter accounts the food truck would be promoting what specials that we are having right now and also where we will be at on what days."Finally, online marketers use viral marketing, the Internet version of word-of-mouth marketing. Viral marketing involves creating a Web site, video, e-mail, cell phone message, advertisement, or other marketing event that is so infectious that customers will want to pass it along to their friends. Because customers pass the message or promotion along to others, viral marketing can be very inexpensive. And when the information comes from a friend, the recipient is much more likely to view or read it." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 467). Also other than just having the online sources for the food truck to promote itself we woudl have ads in magazines possibly. That wouldn't probaby be till later on of being open for a while.

Distribution

The Meals on a Stick food truck will be only one truck that travels around Nevada. At first will mainly stay in Las Vegas until the food truck builds up more customers who would like to have Meals on a Sticks service. The food truck it self and the products that we sell to customers will not be distributed to any other companies. We will go to different locations everyday to try and get out there to build customer relationships. "The extreme form of this practice isexclusive distribution, in which the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories. Exclusive distribution is often found in the distribution of luxury brands and brands." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 324). Probably years from after starting the business we may offer to allow some companies to sell our products. If we are to branch out and get our service distributed with other places would probably be a mall. That would be the first way to go to try and build more sales and customer relationships."A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers. Each is a separate business seeking to maximize its own profits, perhaps even at the expense of the system as a whole." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 315). With maybe after of being open for a few years we would let the mall sell our products to customers that go there. Having the Meals on a Stick food truck being distributed to malls who sell our products will get us out there more. Customers will hear and visit our business more than other food trucks because we have branched out to being sold in locations that get heavy traffic. "Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage." (Marketing: An Introduction for Education Management 10th Edition, Armstrong Kotler, page 312).